Calling themselves the Modern Dance Associates, Nancy Lima Dent, Yone Kvietys and Bianca Rogge organized this one-evening festival with the help of concert manager Harry Warlow and their treasurer and ticket convenor Lenore Beatty. Echoing the desires of the Canadian Ballet Festival Association from a decade earlier, the press release from the 1960 festival states, "Ultimately it is hoped that a Canadian Modern Dance Company will be formed, composed of the best modern dancers in Canada ..."